Why we resigned from Google Partners
The Google Partners program was initially a great idea. But now?
How to Allocate Budgets to SEM
Just assigning a budget figure out of thin air might not work.
Google Ads Recommendations
Seeing a score against a campaign of only 50% could be worrying. But should it be?
How CPA to Budget Ratios Affect Optimisation
Big Data needs Big Data. Without enough numbers it just ain’t gonna work.
A Lesson in Consumer Loyalty
Someone is doing everything they can to get between you and your loyal(?) customer.