Our clients want to know how their campaigns are contributing to their bottom line and how much they can scale up through more effective marketing initiatives.
Superficial metrics like Sessions, Pageviews and Bounce belong in top-of-funnel conversion measurement and don’t reveal enough about how the business can expand while making best use of marketing budget.
RankPower goes far beyond the superficial numbers to dig deep into data.
We hunt opportunities for growth.
How we determine what’s working:
By planning and implementing closed-loop attribution systems we can ensure measurement through sales processes can be matched against lead sources.
They often involve integration between systems, automations to feed CRM data back to Analytics, or manual processes to upload conversions.
We also compare attribution models in the buyer journey and reveal which steps and interactions are actually delivering value, because sometimes campaigns that appear to have limited value may prove to be key contributors in a journey.
We strongly believe that agencies who have a genune interest in helping their clients grow, should always want to look beyond the simple metrics.