Perfecting Your Meta Descriptions
Are you still writing Meta Descriptions, or leaving it to AI and Google’s own logic?
I identify and unlock business growth opportunities for clients by leveraging existing digital marketing performance data.
Unlocking Insights with GA4 Measurement Protocol
How Integrating Offline Data into Google Analytics 4 Elevates Your Business Intelligence.
Is Your New Website Indexed by Google?
A Practical Guide to Understanding and Measuring Google’s View of Your Website
The Importance of Multi-Platform SEO in the ChatGPT Era
The rise of AI-powered search simply underscores the wisdom of a strategy that never put all its SEO eggs in one basket.
Google Ads Essentials – Bid Automation Comparison
In this article I will compare: Maximise Conv, Maximise Conv with tCPA, and Maximise Conv Val.
The Crucial Difference Between Keywords and Search Terms in Google Ads
We unpack these concepts and offer clear guidance on why diligent monitoring is essential.
The Halo Effect of Paid Digital Channels on Organic Web Traffic
Digital marketing often involves a complex mix of channels. No single analytics tool alone can tell you which channel is most effective.
Valuing a Lead Generation Business Powered by Digital Marketing
Strategies, Metrics, and Nuances for Accurate Assessment of the Value of your Digital Lead-Gen Business:
Honoured to Judge the 2025 US Search Awards!
Here’s what promoters of AI powered marketing had to say about the problems with traditional marketing agencies.
The right way to access your client’s META Business Manager as an Agency
Here’s what promoters of AI powered marketing had to say about the problems with traditional marketing agencies.