Service Components

Purpose:

Identify and Unlock Business Growth Opportunities now!

Many business owners want to understand the following:

• What is the size of our market?
• What is the business’ current market share?
• What will it take to win more market share?
• Is our Brand presence growing?

This component is a partnership between your business and RankPower Ltd as we work collaboratively to answer those questions.

We have already achieved growth factors from +50 to +500% for established businesses.

Typical Deliverables:

We examine a holistic view of your marketing efforts, both offline and digital, and use an advanced digital channel analysis aproach to understand what is working. The result is an indicator of which channels could be used to rapidly achieve transformational business growth.

Cost:

POA

Purpose:

This is a one-time setup.

A full account build is needed when:

• There is no existing Google Ads account ready to serve Ads, OR
• The account is in a state that is not suitable to run Ads right away. This isn’t uncommon as we regularly find configuration problems when taking over an existing account for management.

Typical Deliverables:

Full account build includes the following:

• Setup of the Google Pay billing account. This is a separate account to the Google Ads account.
• Connection and import of GA4 conversions
• Configuration of Account level settings.
• Handover of ownership to the client of both the Pay and Ads accounts (our clients own all of their own Accounts)

We do not provide training on Google Ads because of issues this may cause around accountabilities when we are managing the account.

To share your existing Google Ads account we will add it into our Google Ads Client Center (RankPower MCC). See link below on how to share.

Cost:

POA

How to share access to your existing Google Ads account.

Purpose:

This setup is for “Always-On” type campaigns. They are included as a one-time setup. Seasonal or promotional campaigns are additional billable ad-hoc.

Search Ads are presented to people who are actively looking for what you offer. They are designed to intercept those searches and send traffic to your website or landing page.

Traffic from Search ads tend to be the most likely to convert online (buy, enquire, subscribe or apply), so these will usually be the best place to start your digital marketing.

Typical Deliverables:

• Existing operating Campaigns will be audited and may be adjusted.
• Additional Campaigns will be built from scratch in the existing Google Ads account.

This setup includes:

• Further keyword research
• Ad, Bid and Budget optimisation
• Division of Campaign, Search Terms and Budgets into Siloes to facilitate market capacity measurement and strategic growth recommendations.
• The text ad campaigns will be enhanced with responsive text ads, sitelink extensions, callout extensions, image extensions and phone number extension, wherever applicable.
• Core Ads performance reporting will be built to track referring search terms and website engagement by Ads channel, sent every Monday via Google Looker Studio.

NB: If your Brand needs to adhere to specific controls over copy content, brand voice or regulatory requirements, you may be required to supply texts yourself. Strict text controls will affect ad performance.

Cost:

POA

Purpose:

This setup is for “Always-On” type campaigns. They are included as a one-time setup. Seasonal or promotional campaigns are additional and billable ad-hoc.

Display Ads are shown on third-party websites and apps. They are used to build awareness of:

• Your Brand OR
• Your Offer

Display ads are less effective at driving conversions than Search Ads, so consider this if conversion is the objective.

In some cases when you have an exceptional or short-term offers, they may be used to drive conversion for those offers.

Typical Deliverables:

• Existing operating Campaigns will be audited and may be amended.
• Additional Campaigns will be built from scratch in the existing Google Ads account.
• Upload and testing of creatives.
• Booking of Placements, Topics, Keyword or Audience Targeting across the Google Display Network (GDN).
• Core Ads performance reporting will be built to track Impressions and Clicks, delivered every Monday via Google Looker Studio.

RankPower does NOT design the display creatives. You will need to supply these in the required sizes, or you can request help from our design and creative partner, Nero Motion Ltd.

The preferred Display creative format is AMPHTML. However you may also use Animated GIF or static JPG subject to Google requirements.

New Google Ads accounts cannot use HTML5. Ask us about whether your account qualifies to use HTML5 before making creatives.

Cost:

POA

Purpose:

This setup is for “Always-On” type campaigns. They are included as a one-time setup. Seasonal or promotional campaigns are additional and billable ad-hoc.

Made for eCommerce stores, Shopping (and PMax Shopping) Ads are designed to drive online sales.

In most cases, if your store is eCommerce enabled, this campaign type will drive the best Return On Ad Spend (ROAS)

Pre-requisite: You should ideally have an existing product feed XML available in your website. We may be able to help with workarounds if not available.

Typical Deliverables:

• Existing operating Shopping or PMax Shopping Campaigns will be audited and may be amended.
• Additional Campaigns will be built from scratch in the existing Google Ads account.
• May require setup of your Google Merchant Center Account if you do not have one currently.
• Upload and setup of a full creative set for an agreed number of Campaigns.
• Core Ads performance reporting will be built to track Revenue, ROAS and Search Share, delivered every Monday via Google Looker Studio.

RankPower does NOT design the display or video creatives for PMax. You will need to supply these in the required sizes, or you can request help from our design and creative partner, Nero Motion Ltd.

Cost:

POA

Purpose:

This setup is for “Always-On” type campaigns. They are included as a one-time setup. Seasonal or promotional campaigns are additional and billable ad-hoc.

YouTube Ads are shown in the YouTube platform. They are used to build awareness of:

• Your Brand OR
• Your Offer

NB: YouTube ads are usually less effective at driving conversions than Search Ads.

In some cases when you have an exceptional offer, they may be used to drive conversion for that offer.

Typical Deliverables:

• Existing operating Campaigns will be audited and may be amended.
• Additional Campaigns will be built from scratch in the existing Google Ads account.
• Testing of video creatives.
• Booking of Placements, Topics, Keyword or Audience Targeting across YouTube.
• Core Ads performance reporting will be built to track Impressions and Clicks, delivered every Monday via Google Looker Studio.

RankPower does NOT design or create the Videos. You will need to create, upload and host these yourself to your owned YouTube channel.

Cost:

POA

Purpose:

This is a monthly recurring service agreement.

• Monthly monitoring of campaign performance is required to ensure they continue to fulfill real-world search terms and show ads to the right people at the right time. This process cannot be set up optimally from day 1 because evidence of human behaviour in search engines like Google is in constant change.
• Maintenance is also necessary to stay abreast of changes in competitive environment (should there be any). The competitors’ activity and the Google Ads platform performance will change over time.

Typical Deliverables:

• Performance tuning, as required, based on ad and keyword performance to retain visibility in search, gain Market Share and/or Conversions.
• Bid, budget, and strategy reviews as required.
• Full-time Ads data and traffic reporting dashboard shared via Google Looker Studio on a weekly basis.
• Up to one hour client-facing briefing per month via Google Meet.

Notes:

• RankPower Ltd will be unable to predict the nature of future changes in use of search terms, market availability, market size, or competitive environment, such as competitor bid strategies, bid amounts or budget.
• RankPower Ltd is equally unable to predict the nature of future changes to the Google Ads Platform that may affect performance, availability of services or changes in costs driven by the platform.
• The monthly management fee does not include additional Seasonal or Promotional campaign builds, nor any work beyond hands-on execution and maintenance of core “always-on” campaigns. Additional work will be deemed outside of scope and billed Ad Hoc.

Cost:

Minimum monthly base rate is $900 + GST and does not include the cost of Ads being served. This price will scale with expected workload.

You will pay all Ads impressions or clicks costs directly to Google using your own credit card or other direct billing agreement in Google Pay.

Purpose:

• Google Tag Manager makes facilitating the addition of analytics or marketing tags easier. In most cases, if RankPower is assisting with your marketing, this setup will be a core requirement.

Typical Deliverables:

• GTM account setup.
• 1x GTM Container setup with basic measurement (1x GA4, 1x Google Ads audience tag, 1x Conversion Linker, 1x FB Pixel).
• Delivery by email of the GTM Container script to your Developer.
• In some cases, we will be able to deploy the GTM Container script for you.
• Testing of the Container once deployed live using the GTM Debugger.

Notes:

• You may be required to pay your developer to deploy the GTM script container code to your website. We will provide instructions.

Cost:

Minimum rate is $300 + GST and does not include deployment.

How to share access to your existing Google Tag Manager account.

Purpose:

This is a monthly recurring service agreement.

• Other agencies you work with may need to deploy measurement via your Google Tag Manager.
• It’s generally a risk to provide unvetted access to your GTM account because of possible errors or bloating of the Container.
• Errors in the Container can cause inaccurate measurement, or worse, can even cause your website to crash.
• Duplication of measurement is a common cause of bloating. Bloating of the container can cause it to slow down the website’s performance, which in turn affects engagement and conversion.
• Management and governance are needed to ensure errors and bloating are avoided.

Typical Deliverables:

• Deployment on behalf of, as required by other agencies. We do not provide the tags.
• Auditing of tagging requirements with recommendations for alternative methods if more effective or efficient.
• Auditing or testing of tags prior to setting live.
• Publishing of Container Versions.

Cost:

Minimum monthly rate is $600 + GST. A quote will be provided based on expected ongoing workload.

How to share access to your existing Google Tag Manager account.

Purpose:

This is a one-time project.

• Google Analytics is required to be able to report of website traffic and engagement.
• Event and Conversion measurement is needed to understand how Marketing Channels may be driving results.
• Stakeholders are likely to want top level data to justify investment, whereas the in-house marketer may have different needs.

NB: You must be able to provide a clear set of KPIs or a Measurement Plan for us to be able to quote.

Typical Deliverables:

• 1x GA4 Stream setup in an existing Google Analytics account.
• 1x Google Analytics account creation if none existing.
• Configuration of the GA4 Stream
• Deployment of the Stream ID to Google Tag Manager
• Testing and debugging.

Cost:

A quote will be provided based on your KPI and Measurement Plan. You must be able to provide this in writing as we will not quote on or build a GA4 account based on verbal descriptions. If you can’t provide a Measurement Plan, we can assist with a billable Pre-scope project to help you create one.

How to share your existing Google Analytics account.

Purpose:

This is a one-time project.

• This is an advanced collaborative approach to building a Measurement Plan and deploying it into GA4.
• Measurement plans can vary from straight-forward to extremely complex.
• The purpose of a Measurement Plan is to satisfy stakeholders’ needs. This includes parties at all levels of the organisation.

Typical Deliverables:

Pre-scope:

• A formal Measurement Plan to be signed off by stakeholders.

Scope:

• 1x GA4 Stream setup in an existing Google Analytics account.
• 1x Google Analytics account creation if none existing.
• Configuration of the GA4 Stream
• Deployment of the Stream ID to Google Tag Manager
• Full deployment of the Measurement Plan.
• Testing and debugging.

NB: This may need to be supported by development changes to your website which will not be included in our quote. We will assume your own web developer will be able to complete prescribed work and we will work collaboratively with them on this project. If you do not have anyone to support this, we can help you find a development partner.

Cost:

The Pre-scope will be billed as Ad-Hoc at $200 + GST per hour.

The Scope will be quoted only once the Pre-Scope is completed and we have agreed on the Measurement Plan.

How to share your existing Google Analytics account.

Purpose:

The Historical Google Analytics data that resides in your redundant Universal Analytics Property will be deleted on or shortly after July 1, 2024. From around this date, you will lose access to the data and there will be no possibility to recover it. The only way to keep this data is to preserve it before the cutoff date.

Typical Deliverables:

You make a finite list of the types of reports you want to use, and we build them for you using downloaded data inside Google Looker Studio, a free reporting platform. You’d pay for our work, billed as quoted or ad-hoc, and that’s it. The access to the reports and the data behind each one would be saved in your own Google account, which is probably free (or cheap) and governed by your account usage agreements with Google.

What you could do with this solution:

• Change the format of the report, so long is it uses the same data set. You can use visuals like bar charts, tables, graphs, pie charts etc.
• May be able to specify a drill-down dimension per chart (subject to data capacity limits).
• View any given date range in the data, and even compare date ranges like WoW, MoM, YoY or otherwise.
• Decrease granularity of date ranges, switching from a Daily view to Weekly, Monthly or Yearly.
• Use dashboards and charts for printing or other display applications. We will usually format reports to 16:9 ideal for PowerPoints or printing to A4 Landscape, or we can make any general page design you like.
• View the raw data from any chart or dashboard element.

What you can’t do:

• Specify NEW ways to drill down into the data, for example: for a chart that has Conversions by Source and Medium that is from downloaded data, you would NOT be able to subdivide that by Age and Gender or any other segment unless you specified this when you hired us to build the report. It will affect the quote, and not all solutions are possible.

Cost:

POA.

How to share your existing Google Analytics account.

Purpose:

This is a one-time project.

• Looker Studio reporting helps visualise campaign performance data for stakeholders. If you are not familiar with looking at raw data in GA4 or Google Ads, and have no intention of learning how to use those platforms to find the data, then this is the right solution for you.
• We send the copy of the reports n PDF format to your email every Monday.
• Looker Studio Reporting Dashboard Basic is included with every Google Ads campaign we build.

Typical Deliverables:

Includes charts on:

• Impressions and Clicks (Google Ads)
• Click Costs (Google Ads)
• Conversions and Conversion rate (Google Ads)
• Users, New Users (Google GA4)
• Sessions, Engaged Sessions (Google GA4)
• Traffic Sources (Google GA4)
• Conversions (Google GA4)

Cost:

$600 + GST, or included at no cost with any Campaign built by RankPower.

Purpose:

This is a monthly recurring service agreement.

• Looker Studio reporting helps visualise campaign performance data for stakeholders. If you (or your senior team) are not familiar with looking at raw data in GA4, Google Ads, Google Search Console, META Business etc, and have no intention of learning how to use those platforms to find the data, then this is the right solution for you.
• Looker Studio Reporting Dashboard Advanced is a specific standalone product requiring scoping and is based on your KPIs and/or Measurement Plan.

Typical Deliverables:

Includes charts on:

• Standard metrics per the Basic reporting.
• Custom metrics based on your Measurement Plan.

Advanced features:

• Monthly written feedback summary from a professional analyst.
• Monthly de-brief meeting.
• Custom design, depending on your branding and internal reporting requirements.
• Custom versions based on what specific Stakeholders need to see

Weekly PDF of the report sent to your email every Monday.

Cost:

POA

Purpose:

This is a one-time project.

A full account build is needed when:

• There is no existing Facebook Business account ready to serve Ads, OR
• The account is in a state that is not suitable to run Ads right away. This isn’t uncommon as we typically find setup errors that we must resolve.

Typical Deliverables:

Full account build includes the following:

• Setup of or connection to the Account Assets: Page, Pixel, Ads Account, and Catalogue.
• Configuration of Account level settings.
• Handover of ownership to the client of both the Pay and Ads accounts (our clients own all of their own Accounts)

We do not provide training on Facebook Business because of issues this may casuse around accountabilities if we are managing the account.

To share your existing Facebook Business account access to us, please add “adtech@rankpower.com” as a full admin user to the account. Once we have access rights, we will connect your Facebook Business account to our RankPower Ltd Agency Account as a Partner.

Cost:

POA

Purpose:

“Always-On” campaigns are included as a one-time setup. Seasonal or promotional campaigns are billable ad-hoc.

META Ads are shown on the META owned/connected platforms: Facebook, Instagram & Messenger They are used to build awareness of:

• Your Brand OR
• Your Offer

NB: META ads are usually less effective at driving conversions than Google Search Ads, but this is a good option if your product or service doesn’t currently have much market demand.

In some cases when you have an exceptional offer, they may be used to drive conversion for that offer. A good example of this is a Catalogue ad for your products sold via eCommerce. You will need a Product XML feed in your website to provide the data for Catalogue ads.

Typical Deliverables:

• Existing operating Campaigns will be audited and may be amended.
• Additional Campaigns will be built from scratch in the existing META Ads account.
• Upload and assembly of creatives.
• Audience Targeting.

NB: RankPower does NOT design the display creatives. You will need to supply these in the required sizes, or you can request help from our design and creative partner, Nero Motion Ltd.

Media-side reporting (reach, impressions, clicks etc) are not reported by RankPower Ltd, however we will use GA4 data to report on website performance on META channels. If you want reporting on META media-side performance data, we can add on a Supermetrics data connector to Google Looker Studio.  This is a paid service and will incur extra ongoing costs.

Cost:

POA

Purpose:

This is a monthly recurring service agreement.

• Monthly monitoring of campaign performance is required to ensure they continue to remain effective, or to identify opportunities for better performance. This process cannot be set up optimally from day 1 because there will be no existing historical performance data.
• Maintenance is also necessary to stay abreast of changes in the platform environment (should there be any).

Typical Deliverables:

• Performance tuning, as required, to perform better toward your objectives.
• Audience targeting, budget, and strategy reviews as required.
• Full-time website data reporting dashboard for traffic from META channels shared via Google Looker Studio on a weekly basis

NB:

• RankPower Ltd will be unable to predict the nature of future changes in use of audience size, market availability, or competitive environment.
• RankPower Ltd is equally unable to predict the nature of future changes to the META Ads Platform that may affect performance, availability of services or changes in costs driven by the platform.
• The monthly management fee does not include additional Seasonal or Promotional campaign builds, nor any work beyond hands-on execution and maintenance of core “always-on” campaigns. Additional work will be deemed outside of scope and billed Ad Hoc.

Cost:

Minimum monthly base rate is $600 + GST and does not include the cost of Ads being served. This price will scale with expected workload.

You will pay all Ads impressions or clicks costs directly to Facebook using your own credit card.

Purpose:

This is a one-time project.

• If you want your website to be found in Google Search, then this setup is a must. It’s the first step to understanding how your website performs in organic searches.
• Google Analytics GA4 is not a suitable tool to understand organic search performance in Google, but GSC can connect some data into GA4 and will enhance the data reported there.
• A GSC account setup is mandatory if you are engaging in SEO work or support, or have a content programme with RankPower.

Typical Deliverables:

• Account claim via DNS (preferred), by Meta Tag, or by Google Tag Manager ownership association.
• Property verification and submissions for crawling by Google.
• If you have a sitemap.XML file, we will submit that.

NB:

• This process is for establishing ownership and the existence of your website only. It does not in any way constitute a guarantee of organic rank or traffic.

Cost:

$300 + GST or included free if RankPower is managing an SEO project for you.

How to share your existing Google Search Console account.

Purpose:

This is a one-time project

• Ad audit will be recommended if we have identified SEO improvements to the website as a key project to improve your performance.
• The SEO Audit will address: (1) Barriers to progress, and (2) On-Page Best Practices.

Typical Deliverables:

• Full SEO technical crawl of the website executed via a specialist tool. An Excel (or Google Sheets) output of raw data will be provided. Report includes a page-by-page Chrome User Experience analysis.
• We will produce a Document detailing updates and changes recommended, ranked in order of highest to lowest priority, with guidance on how to affect the necessary changes.
• A two-hour de-brief meeting is included, to which we recommend you invite those team members who will be able to act on the required changes. This should include at least: a web developer with in-depth technical knowledge, and a web administrator familiar with making any necessary CMS updates.

NB:

• No automation is used to write our report. This is a personalised expert analysis.
• An SEO audit will not of itself make any changes to performance. It is solely a document designed to uncover the key barriers to progress and further success in organic Google Search.
• We will only advise on SEO Best Practices that align with Google’s intent to deliver good user experiences and which will minimise risk that advice on updates and changes could become subject to algorithmic penalty at some later date. It means that some other more high-risk tactics, which may work for some short-term circumstances, will not be part of our recommendation.
• There are no hands-on current or ongoing SEO work included as part of this one-time project.

Cost:

$2400 + GST

How to share your existing Google Search Console account.

Purpose:

This is a one-time project.

• A keyword research project is necessary to understand which search queries real users may be using to find what you offer.

Typical Deliverables:

• A keyword list divided into groups to show specific content opportunities, and ranked by frequency of use.
• We will suggest some content topics that could address the kinds of queries from the keyword list, including number of pages needed to satisfy the list.

NB:

• We cannot guarantee that keywords that show traffic volume will also drive conversion. There is therefore some risk of selecting keywords for the wrong reasons. For this reason, we recommend starting with a Google Search Ads campaign to ensure we can identify the best conversting keywords more effectively.

Cost:

POA

How to share your existing Google Search Console account.

Purpose:

This is a monthly recurring service agreement.

• Content plans are the next step once keywords are identified. Keywords can’t simply be copy-pasted into a website.
• SEO relies heavily on content as the main ranking factor, which must be written to satisfy human interest as its priority.

Typical Deliverables:

• We produce content articles of any length required using a combination of AI (ChatGPT) and human-written editing. We will never use AI-only content because current AI is unable to fact-check or add a human flavour to content.
• Publishing frequency will depend on the agreed commitment.

NB:

• We cannot guarantee specific results from any SEO work. We can however guarantee that zero work will equate to zero gains as a result.
• Paid campaigns CAN affect SEO by way of awareness. We recommend doing all SEO work in parallel to paid campaigns.

Cost:

POA

How to share your existing Google Search Console account.

Purpose:

This can be split between one-time projects or monthly recurring service agreements.

• Made to support our SEO Technical Audit component, this component is the hands-on work that will be required to resolve technical SEO issues uncovered by the audit.
• This is a fusion of coding and copy-writing and is therefore quite complex, so we recommend this be delivered by our expertise.

Typical Deliverables:

• Following enduring SEO Best Practices, we optimise all agreed key pages. Not every page will follow the same requirements.

NB: Some of our work will be flagged as incorrect or missing components accrding to some SEO Tools. This is because SEO tools are:

• Often designed for entry-level practitioners and therefore have a simplified “all-in” aproach
• Are not able to adapt well to nuances of certain page type requirements
• May not have been built within the last 3 months and therefore lack the latest SEO knowledge from Google.

NB:

• Website backend access may be required. Where this isn’t possible, or is impractical, we will work with your developer to project manage the necessary changes instead.

Cost:

Typically estimated at 20 minutes of billable time per page.

How to share your existing Google Search Console account.

Purpose:

• Under certain circumstances, we are able to offer training. Ideally for in-house teams of 3+

Training Deliverables:

• Google Tag Manager basic
• Google Tag Manager advanced
• Google Analytics GA4 basic
• Google Analytics GA4 advanced
• Google SEO basic
• Google SEO advanced

NB:

• We do not offer training on Google Ads or META (Facebook ) Business Manager. These have existing training courses available within their own support platforms.

Cost:

Billable Ad Hoc, POA

Purpose:

• For businesses wanting a WordPress website built without development customisations.

Possible Deliverables:

• Basic 5-page corporate site, OR
• Advanced multi-page corporate or services website, OR
• eCommerce site using WooCommerce
• Sites may include a variety of existing functions available from a range of plugin developers, subject to being vetted for security.

NB:

• We are not UI designers. We recommend that you have a design ‘skin’ created by our development partner, Nero Motion, or copy a design from an existing source.
• We are not developers. This means we build WordPress using existing functions and cannot write custom code.
• Some examples of our work are here: https://mywpdesign.co.nz/portfolio/
• We do not build any website that is not hosted on our hosting services.

Cost:

POA

Purpose:

This is a monthly recurring service agreement.

• For WordPress websites built by RankPower.

Typical Deliverables:

• 7 Day rolling backup
• Cloud Container hosting with a dedicated PHP instance
• PHP7+
• Apache server configuration
• MySQL5.7 database
• Paid licenses may be necessary and are included in a hosting invoice
• WordFence security installed in your WordPress.

NB:

• We are not developers.
• We do not host any website that we did not build, so our hosting service cannot be bought as a standalone service.

Cost:

POA

Purpose:

• For businesses with advanced or custom web development requirements.

Deliverables:

• From websites to mobile apps to eCommerce systems, we believe that software must be beautiful, precisely crafted and built for the long term.
• Delivered by our development partner: Nero Motion Ltd

Cost:

POA