Last updated: 11 November 2026
RankPower Ltd is a New Zealand-based digital marketing consultancy providing services to organisations in New Zealand, Australia and other markets.
We respect the privacy of individuals whose information we collect or handle through our website, business relationships and professional services. This policy explains what personal information we collect, how we use and protect it, and the rights available to individuals.
We manage personal information in accordance with New Zealand’s Privacy Act 2020 and, where applicable, Australia’s Privacy Act 1988 and the Australian Privacy Principles.
1. Information we collect
The personal information we collect depends on how you interact with RankPower.
Information you provide directly
When you contact us, enquire about our services or engage with our business, we may collect your name, organisation, position, email address, telephone number and information relevant to your enquiry or our working relationship.
Providing this information is generally voluntary. However, without appropriate contact details or relevant information, we may be unable to respond to an enquiry or provide a requested service.
Website and technical information
When you visit rankpower.com, certain information may be collected automatically, including your IP address, browser and device characteristics, pages visited, referral sources, interactions with website content and approximate geographic location.
This information helps us understand how our website is used, maintain its performance and measure the effectiveness of our marketing.
Information obtained through business activities
We may receive professional contact information through referrals, introductions, existing business relationships or publicly available professional sources.
Where personal information is collected indirectly, we provide the notifications required by applicable privacy law, unless a statutory exception applies.
We do not intentionally collect sensitive personal information through our website.
2. How we use personal information
We collect and use personal information for legitimate business purposes, including:
- Responding to enquiries and communicating with prospective or existing clients.
- Providing, managing and improving our professional services.
- Maintaining business relationships and fulfilling contractual obligations.
- Understanding website performance and visitor engagement.
- Measuring and improving the effectiveness of our marketing.
- Maintaining the security and reliability of our systems.
- Meeting applicable legal, regulatory and accounting obligations.
We may communicate with business contacts about relevant services or developments. Any commercial electronic communications will comply with applicable New Zealand and Australian requirements, including appropriate consent and unsubscribe provisions.
We do not sell personal information.
3. Website analytics, cookies and tracking
Our website uses cookies and related technologies to support its operation, understand visitor behaviour and measure marketing performance.
These technologies may collect information such as page visits, interactions, device characteristics and identifiers associated with a browser or device.
We use Google Tag Manager to manage website measurement technologies, including Google Analytics 4. Where advertising measurement or remarketing features are enabled, relevant information may also be processed by the advertising platforms concerned.
Some website features, including embedded content, may connect to external services and be subject to those providers’ privacy practices.
You can manage or restrict cookies through your browser settings and, where available, the privacy controls provided by the relevant technology platforms.
For information about Google’s handling of personal information, visit Google’s Privacy Policy.
4. Information handled on behalf of clients
As a digital marketing consultancy, RankPower provides services involving advertising platforms, analytics systems, website measurement technologies and related business data.
In delivering these services, we may access or process personal information collected by our clients through their websites, advertising activities and business systems.
Our clients ordinarily determine the purposes for which this information is collected and used. RankPower handles such information in accordance with the client’s instructions, our contractual obligations and applicable privacy laws.
Our clients’ own privacy policies generally govern the collection and use of personal information from their customers and website visitors.
We do not use client information for unrelated purposes without appropriate authorisation.
5. Sharing information with third parties
We may share personal information with third parties where reasonably necessary to provide our services, operate our business or comply with legal obligations.
These may include:
- Technology providers supporting website hosting, analytics, advertising and communications.
- Professional advisers and service providers engaged for legitimate business purposes.
- Clients or authorised representatives where information is processed in connection with an agreed service.
- Regulatory authorities or other parties where disclosure is required or authorised by law.
We take reasonable steps to ensure that service providers handling personal information are subject to appropriate security, confidentiality and privacy safeguards.
We do not disclose personal information to unrelated third parties for their independent marketing purposes without appropriate authority.
6. International storage and processing
RankPower operates from New Zealand and works with technology providers and clients across international markets.
Personal information may be processed or accessed outside the country in which it was collected. Depending on the service involved, this may include New Zealand, Australia and the United States, where technology and business service providers operate.
Where personal information is disclosed to overseas recipients, we take the steps required by applicable law to ensure appropriate protections are in place.
This includes the safeguards required under Information Privacy Principle 12 of New Zealand’s Privacy Act 2020 and, where applicable, Australian Privacy Principle 8.
7. Information security and retention
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures include appropriate access controls, authentication practices and restrictions on access to information held through third-party platforms.
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including relevant business, contractual, accounting and legal requirements.
When information is no longer required, we take reasonable steps to securely delete or de-identify it, subject to applicable retention obligations.
8. Your privacy rights
Individuals have rights concerning their personal information under applicable New Zealand and Australian privacy laws.
You may contact us to:
- Request access to personal information we hold about you.
- Request correction of information that is inaccurate, incomplete or out of date.
- Raise a concern about how your information has been collected, used, stored or disclosed.
- Withdraw consent where processing depends on consent, or opt out of eligible marketing communications.
We will respond to requests in accordance with applicable legal requirements.
Where information is managed by RankPower on behalf of a client, we may refer your request to the relevant client or coordinate an appropriate response.
9. Privacy concerns and complaints
If you have concerns about our handling of personal information, please contact us using the details below.
We will acknowledge and investigate privacy complaints, consider any corrective action required and provide a response within applicable statutory timeframes. For Australian complaints, we aim to respond within 30 days.
If your concern remains unresolved, you may contact the relevant privacy regulator.
New Zealand
Office of the Privacy Commissioner
Australia
Office of the Australian Information Commissioner
10. Data breaches
If a privacy or data security incident occurs, we will assess its nature, potential impact and the steps necessary to contain and address it.
Where a breach meets the applicable legal notification thresholds, we will notify affected individuals and the relevant regulatory authorities as required under New Zealand or Australian law.
11. Automated decision-making
We use digital technologies to support website measurement, marketing analysis and business operations.
We do not use automated decision-making on the RankPower website to make decisions that significantly affect an individual’s legal rights or access to essential services.
Where automated technologies are used in client engagements, the relevant client’s privacy arrangements and applicable legal requirements govern those activities.
12. Changes to this policy
We may update this policy to reflect changes to our services, technology, information-handling practices or legal obligations.
The current version will be published on our website, together with its latest revision date.
13. Contact information
For privacy enquiries, requests or complaints, please contact:
RankPower Ltd
Attention: Director / Privacy Officer
Level 2, 16 Edinburgh Street
Newton, Auckland, New Zealand
Email: perry.bernard@rankpower.com
Website: https://rankpower.com